{"id":2474,"date":"2016-02-15T12:56:06","date_gmt":"2016-02-15T17:56:06","guid":{"rendered":"\/?p=2474"},"modified":"2016-02-15T12:57:01","modified_gmt":"2016-02-15T17:57:01","slug":"les-nouveaux-defis-du-marketing-immobilier-partie-1","status":"publish","type":"post","link":"https:\/\/eryckveziau.com\/en\/non-classe\/les-nouveaux-defis-du-marketing-immobilier-partie-1\/","title":{"rendered":"Les nouveaux d\u00e9fis du marketing immobilier \u2014 Partie 1"},"content":{"rendered":"

<\/p>\n

Avec de plus en plus de fa\u00e7ons de vendre ou d\u2019acheter des propri\u00e9t\u00e9s sur le web, la nouvelle g\u00e9n\u00e9ration de courtiers et de d\u00e9veloppeurs immobiliers doit faire preuve de cr\u00e9ativit\u00e9 pour mettre en march\u00e9 leurs portfolios, se faire comp\u00e9tition entre eux et obtenir de la visibilit\u00e9.<\/p>\n

Les courtiers immobiliers, en particulier, doivent, maintenant plus que jamais, prouver leur valeur ajout\u00e9e \u00e0 un potentiel client qui voudrait vendre sa maison.<\/p>\n

Au cours d\u2019une ann\u00e9e de reportages pour Towertrip.com<\/a>, j\u2019ai eu la chance de rencontrer, d\u2019\u00e9changer et d\u2019observer des centaines de courtiers, de d\u00e9veloppeurs et de marketeurs \u00e0 l\u2019\u0153uvre. J\u2019ai d\u00e9couvert une nouvelle g\u00e9n\u00e9ration de professionnels qui ma\u00eetrise la technologie et les r\u00e9seaux sociaux et tente de nouvelles tactiques pour se promouvoir. Cet article n\u2019est pas pour enlever du cr\u00e9dit au marketing traditionnel, mais plut\u00f4t pour apporter des id\u00e9es innovantes qui compl\u00e9menteront ce dernier.<\/p>\n

\"\"
\n

Jeff Lee, r\u00e9dacteur en chef de TOWER TRIP durant la visite d’une propri\u00e9t\u00e9 de 8,2M$ \u00e0 Miami.<\/h3>\n<\/figcaption><\/figure>\n

Utiliser Instagram pour r\u00e9seauter et collaborer<\/strong>
\nDans son article \u00e9clairant Influencer Reach Doesn\u2019t Matter Anymore<\/em><\/a>, le strat\u00e8ge Frank Danna stipule qu\u2019il ne s\u2019agit plus simplement d\u2019obtenir du volume en collaborant avec des influenceurs, mais plut\u00f4t de rejoindre la bonne niche.<\/p>","protected":false},"excerpt":{"rendered":"

Avec de plus en plus de fa\u00e7ons de vendre ou d\u2019acheter des propri\u00e9t\u00e9s sur le web, la nouvelle g\u00e9n\u00e9ration de courtiers et de d\u00e9veloppeurs immobiliers doit faire preuve de cr\u00e9ativit\u00e9 pour mettre en march\u00e9 leurs portfolios, se faire comp\u00e9tition entre eux et obtenir de la visibilit\u00e9. Les courtiers immobiliers, en particulier, doivent, maintenant plus que […]<\/p>\n","protected":false},"author":285,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":[],"yoast_head":"\nLes nouveaux d\u00e9fis du marketing immobilier \u2014 Partie 1 | ERYCK V\u00c9ZIAU, COURTIER IMMOBILIER LAVAL, COURTIER IMMOBILIER STE-DOROTH\u00c9E, MAISON \u00c0 VENDRE LAVAL, AGENT IMMOBILIER STE-DOROTH\u00c9E<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eryckveziau.com\/non-classe\/les-nouveaux-defis-du-marketing-immobilier-partie-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux d\u00e9fis du marketing immobilier \u2014 Partie 1 | ERYCK V\u00c9ZIAU, COURTIER IMMOBILIER LAVAL, COURTIER IMMOBILIER STE-DOROTH\u00c9E, MAISON \u00c0 VENDRE LAVAL, AGENT IMMOBILIER STE-DOROTH\u00c9E\" \/>\n<meta property=\"og:description\" content=\"Avec de plus en plus de fa\u00e7ons de vendre ou d\u2019acheter des propri\u00e9t\u00e9s sur le web, la nouvelle g\u00e9n\u00e9ration de courtiers et de d\u00e9veloppeurs immobiliers doit faire preuve de cr\u00e9ativit\u00e9 pour mettre en march\u00e9 leurs portfolios, se faire comp\u00e9tition entre eux et obtenir de la visibilit\u00e9. 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